He Said, She Said - Russo, Michael; Russo, Jaci
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Your Guide to Building a Badass Brand. What do you get when marriage and branding collide in a book? A hilariously entertaining read full of debate and insight that will leave you breathless from laughter and inspired by passion. In He Said, She Said: Branding, the husband and wife team of Jaci and Michael Russo share what they've learned over their combined decades of experience working in branding and with each other. Through their unique voices, you'll learn about tried-and- true branding best practices and even get an inside look into how their agency has continued to help businesses from…mehr

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Produktbeschreibung
Your Guide to Building a Badass Brand. What do you get when marriage and branding collide in a book? A hilariously entertaining read full of debate and insight that will leave you breathless from laughter and inspired by passion. In He Said, She Said: Branding, the husband and wife team of Jaci and Michael Russo share what they've learned over their combined decades of experience working in branding and with each other. Through their unique voices, you'll learn about tried-and- true branding best practices and even get an inside look into how their agency has continued to help businesses from coast to coast thrive for the past twenty years. Between barbs, branding, and brave explorations, the Russos present an adventurous lesson like you've never experienced, delivered by the masterminds of an award-winning agency that's transformed brands inside out time and time again.
Autorenporträt
Mike Russo is a twenty-one-year veteran of the United States Navy. After enlisting in the navy in 1981, he began his career as an F-14 Tomcat mechanic. From 1983 to 1984, he deployed on board the USS John F. Kennedy for eight months and participated in UN operations off the coast of Beirut, Lebanon. In 1990, he earned a bachelor's degree in political science and was commissioned as an ensign. In 1993, he made another six-month deployment to the Mediterranean Sea off the coast of Bosnia on board the USS Saratoga and from 1997 to 1998 on board theUSS George Washington, where his team participated in Operation Southern Watch off the coast of Iraq. He was awarded the US Navy's prestigious F-14 Tomcat Maintenance Officer of the Year Award for 1998. He has had the pleasure of working with so many great Americans throughout his career. He retired from the navy as a lieutenant commander in 2002 and began a career in private industry.Mike has a master's degree in management and continues to write technical proposals and public relations articles for both private and public defense issues. He has two grown sons who are awesome-and he became a grandpa last year. He lives in Winston-Salem, North Carolina, where he enjoys the company and love of so many friends and family members.