The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.
The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.
Hyunyi Cho (PhD, Michigan State University) is a professor of communication at Ohio State University Her program of research examines the effects of communication on judgments and actions relevant to environmental risk and health risk and the role of messages and the media in social change and behavior change processes.
Inhaltsangabe
Theory-Based Message Design From Psychological Theory to Message Design: Lessons From the Story of Gain-Framed and Loss-Framed Persuasive Messages - Daniel O¿Keefe The Integrated Model of Behavioral Prediction as a Tool for Designing Health Messages - Marco Yzer Health Risk Message Design Using the Extended Parallel Process Model - Michael Basil, Kim Witte Using Emotional Appeals in Health Messages - Monique Mitchell Turner Designing Inoculation Messages for Health Communication Campaigns - Bobi Ivanov Using Narratives to Promote Health: A Culture-Centric Approach - Linda Larkey, Amy Hill Audience-Centered Message Design The Cultural Variance Framework for Tailoriing Health Messages - Rachel Davis, Ken Resnicow The Communication Theory of Identity as a Framework for Health Message Design - Michael Hecht, HyeJeong Choi Religiosity, Spirituality and the Design of Health Communication Messages and Interventions - Cheryl Holt Addressing Health literacy in the Design of Health Messages - Jakob D. Jensen Addressing Fatalism with Health Communication Messages - Lijiang Shen, Celeste Condit Deigning Messages for Individuals in Different Stages of Change - Seth Noar, Stephanie Van Stee Designing High Message Sensation Value Messages for the Sensation Seeking Audience - Susan Morgan
Theory-Based Message Design From Psychological Theory to Message Design: Lessons From the Story of Gain-Framed and Loss-Framed Persuasive Messages - Daniel O¿Keefe The Integrated Model of Behavioral Prediction as a Tool for Designing Health Messages - Marco Yzer Health Risk Message Design Using the Extended Parallel Process Model - Michael Basil, Kim Witte Using Emotional Appeals in Health Messages - Monique Mitchell Turner Designing Inoculation Messages for Health Communication Campaigns - Bobi Ivanov Using Narratives to Promote Health: A Culture-Centric Approach - Linda Larkey, Amy Hill Audience-Centered Message Design The Cultural Variance Framework for Tailoriing Health Messages - Rachel Davis, Ken Resnicow The Communication Theory of Identity as a Framework for Health Message Design - Michael Hecht, HyeJeong Choi Religiosity, Spirituality and the Design of Health Communication Messages and Interventions - Cheryl Holt Addressing Health literacy in the Design of Health Messages - Jakob D. Jensen Addressing Fatalism with Health Communication Messages - Lijiang Shen, Celeste Condit Deigning Messages for Individuals in Different Stages of Change - Seth Noar, Stephanie Van Stee Designing High Message Sensation Value Messages for the Sensation Seeking Audience - Susan Morgan
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
