Healthcare Marketing - Camp, Kerri M.
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Healthcare organizations learn to blend marketing and management principles to elevate patient experiences and satisfaction. It covers patient surveys, crisis management, resilient teamwork, and effective B2B strategies, enriched by practical case studies and industry insights that guide real-world applications.

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Produktbeschreibung
Healthcare organizations learn to blend marketing and management principles to elevate patient experiences and satisfaction. It covers patient surveys, crisis management, resilient teamwork, and effective B2B strategies, enriched by practical case studies and industry insights that guide real-world applications.
Autorenporträt
Kerri M. Camp, Ph.D. is a professor of marketing at The University of Texas at Tyler. She holds a Ph.D. from Texas Tech University and has extensive industry experience in healthcare administration and marketing consulting for healthcare organizations. Dr. Camp has served on multiple healthcare organization boards and advisory committees, is a faculty associate in the American College of Healthcare Executives, and has published research on healthcare issues.