Roberta J Newman

Here's the Pitch

The Amazing, True, New, and Improved Story of Baseball and Advertising

• Gebundenes Buch

Produktbeschreibung

Roberta J. Newman is a clinical¿professor in the Liberal Studies Program at New York University. She is¿the coauthor of Black Baseball, Black Business: Race Enterprise and the Fate of the Segregated Dollar. ¿

Produktdetails

• Verlag: Nebraska
• Seitenzahl: 352
• Erscheinungstermin: 1. März 2019
• Englisch
• Abmessung: 236mm x 236mm x 28mm
• Gewicht: 635g
• ISBN-13: 9780803278479
• ISBN-10: 0803278470
• Artikelnr.: 52819845

Autorenporträt

Roberta J. Newman is a clinical professor in the Liberal Studies Program at New York University. She is the coauthor of Black Baseball, Black Business: Race Enterprise and the Fate of the Segregated Dollar.  

Inhaltsangabe

List of Illustrations    
Acknowledgments    
Introduction: Here’s the Pitch!    
1. Hustlers, Hucksters, and Snake-Oil Salesmen: Two Industries Emerge    
2. “It Pays to Be Personal”: Baseball and Endorsement Advertising in the
First Golden Age    
3. Breakfast of Champions: Tales of Depression-Era Baseball and
Advertising    
4. Pitching in Black and White: Baseball, Advertising, and the Color Line  
 
5. Baseball, Hotdogs, Apple Pie, and Chevrolet . . . and Beer, Cigarettes,
Cat Food, and Margarine: Tales of Television Advertising    
6. “Let’s Just Say It Works for Me”: Major League Baseball, Viagra, and the
Business of Pharmaceutical Advertising    
7. Four Things We Love: Advertising, Identity, Big Papi, and the Image of
the Afro-Latino Ballplayer    
8. “Driven” to “RE2PECT”: Derek Jeter and the (Re)Branding of
“All-American”    
Epilogue: Pitching in the Future Game    
Notes    
Bibliography    
Index