Hiding Politics in Plain Sight - Strach, Patricia
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Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight.

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Produktbeschreibung
Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight.
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Autorenporträt
Patricia Strach has a dual appointment as Associate Professor in the Departments of Political Science and Public Administration and Policy at the University at Albany, State University of New York.