Increase engagement, brand reach and conversion rates by implementing a streamlined and inclusive content marketing strategy that successfully cuts through the noise.
Increase engagement, brand reach and conversion rates by implementing a streamlined and inclusive content marketing strategy that successfully cuts through the noise.
Purna Virji is a globally renowned content strategist and Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is an award-winning former journalist. Virji is a top-rated international keynote speaker and has been featured in The Drum, TNW, Marketing Land and Adweek. She has also been recognized as an Adweek Young Influential, was crowned the Search Personality of the Year by the US Search Awards and was named the most influential PPC Expert in the world by PPC Hero.
Inhaltsangabe
Section Section 1: Evolve or Perish with the Status Quo Chapter 01: Why it's time to reinvent and future proof your approach to content marketing Chapter 02: The must haves for long term content marketing success Chapter 03: Needs analysis: How you'll build a strong foundation Section Section 2: Build the Right Foundation for High Impact Chapter 04: The GIFTED way to figure out internal needs Chapter 05: How to conduct a powerful, conversion driving customer needs analysis Chapter 06: Decode the competitive landscape with a competitor content audit Section Section 3: Design a High Impact Strategy Chapter 07: High impact strategy and measurement planning Chapter 08: High impact brainstorming: How the best ideas are born Chapter 09: Mine, combine, refine: Simple strategies to optimize your brainstorming Section Section 4: Create and Distribute the High Impact Way Chapter 10: Make inclusion the default Chapter 11: Time proven copywriting strategies to keep people reading on and on Chapter 12: Build with distribution in mind: Less effort. More impact.
Section Section 1: Evolve or Perish with the Status Quo Chapter 01: Why it's time to reinvent and future proof your approach to content marketing Chapter 02: The must haves for long term content marketing success Chapter 03: Needs analysis: How you'll build a strong foundation Section Section 2: Build the Right Foundation for High Impact Chapter 04: The GIFTED way to figure out internal needs Chapter 05: How to conduct a powerful, conversion driving customer needs analysis Chapter 06: Decode the competitive landscape with a competitor content audit Section Section 3: Design a High Impact Strategy Chapter 07: High impact strategy and measurement planning Chapter 08: High impact brainstorming: How the best ideas are born Chapter 09: Mine, combine, refine: Simple strategies to optimize your brainstorming Section Section 4: Create and Distribute the High Impact Way Chapter 10: Make inclusion the default Chapter 11: Time proven copywriting strategies to keep people reading on and on Chapter 12: Build with distribution in mind: Less effort. More impact.
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