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In the past it was purely about value for money, the uniqueness of products and services, or efficiency in service delivery, today's competitive environment has added factors that require a rethinking of one's own corporate capabilities. Reliability, resilience, and a sense of responsibility are not only demanded by individual customers influenced by social media. Supply chain controls, regulatory requirements, and purchasing conditions imposed by major buyers require today's decision-makers to establish "high reliability" as a corporate capability. This guide shows how this can be achieved successfully.