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Erscheint vorauss. 3. März 2025
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This second edition of Holistic Email Marketing is a reliable source of up-to-date, guidance, inspiration and thought leadership to make your email marketing programmes dynamic.

Produktbeschreibung
This second edition of Holistic Email Marketing is a reliable source of up-to-date, guidance, inspiration and thought leadership to make your email marketing programmes dynamic.
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Autorenporträt
Kath Pay is a ground-breaking speaker, trainer and consultant in the art and science of email marketing. With nearly three decades of experience, she puts her knowledge into practice as founder and CEO of Holistic Email Marketing.
Rezensionen
'Kath Pay is an expert in email marketing, but it is not the twenty+ years' experience or her ability to stay ahead of the game which puts her in this category. It is her unique no-nonsense approach, her understanding of the why and the what. She does not get sidelined by the latest technology or quick-fix approaches; instead, her holistic approach to email marketing and business strategy means the results speak for themselves. I would recommend you read this long-awaited book, trust what it says and make time to review what you are doing, change your mindset and your approach, and reap the benefits that a well-thought-out and implemented email strategy will bring.' Sara Watts, business owner, DMA Council chair and futurist