Holistic Email Marketing - Pay, Kath
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It's time to put the 'marketing' back into email marketing. Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Fully updated, this second edition of Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to: ¿ Master the principles of holistic email marketing to drive higher engagement and ROI ¿ Create persuasive, customer-focused campaigns using…mehr

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Produktbeschreibung
It's time to put the 'marketing' back into email marketing. Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Fully updated, this second edition of Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to: ¿ Master the principles of holistic email marketing to drive higher engagement and ROI ¿ Create persuasive, customer-focused campaigns using behavioural science and psychology ¿ Develop email strategies that build lasting, meaningful customer relationships ¿ Confidently analyse and refine your campaigns for continuous improvement ¿ Stay ahead of trends with actionable insights into AI, automation and personalisation
Autorenporträt
Kath Pay is a ground-breaking speaker, trainer and consultant in the art and science of email marketing. With nearly three decades of experience, she puts her knowledge into practice as founder and CEO of Holistic Email Marketing.
Rezensionen
'Kath Pay is an expert in email marketing, but it is not the twenty+ years' experience or her ability to stay ahead of the game which puts her in this category. It is her unique no-nonsense approach, her understanding of the why and the what. She does not get sidelined by the latest technology or quick-fix approaches; instead, her holistic approach to email marketing and business strategy means the results speak for themselves. I would recommend you read this long-awaited book, trust what it says and make time to review what you are doing, change your mindset and your approach, and reap the benefits that a well-thought-out and implemented email strategy will bring.' Sara Watts, business owner, DMA Council chair and futurist