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This book reveals the blueprint for hospitality success in the 21st century, proving that authentic sustainability is now a decisive driver of profitability and resilience. Hospitality 360º goes beyond theory and presents a holistic action plan built around four transformative pillars. The Irrefutable Business Case: Understand the financial logic, supported by concrete data, showing how environmental efficiency lowers costs and strengthens competitive advantage. The Three Operational Pillars: Learn how to integrate Environmental Management (energy, water, waste), Social Commitment (your team and community), and Experiential-Marketing (authentic storytelling and guest engagement). Your Practical Roadmap: Follow a step-by-step strategy covering diagnostics, prioritization, governance, financing, and the main global certifications. The Regenerative Future: Explore the next frontier, where hotels restore ecosystems, use smart technology, and shift from reducing harm to creating net-positive impact.