Hospitality Branding, Volume 2 - Dev, Chekitan S.
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"Second volume of a survey of branding practices in the hospitality industry"--

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Produktbeschreibung
"Second volume of a survey of branding practices in the hospitality industry"--
Autorenporträt
Chekitan S. Dev is Singapore Tourism Distinguished Professor, Professor of Marketing, and Professor of Management at Cornell University's Nolan School of Hotel Administration in the SC Johnson College of Business.