Hospitality Revenue Management

Concepts and Practices
Herausgeber: Szende, Peter

• Broschiertes Buch

Produktbeschreibung

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management.

Produktdetails

• Verlag: Apple Academic Press Inc.
• Seitenzahl: 518
• Erscheinungstermin: 1. Juni 2022
• Englisch
• Abmessung: 254mm x 178mm x 28mm
• Gewicht: 968g
• ISBN-13: 9781774639177
• ISBN-10: 1774639173
• Artikelnr.: 64105671

Autorenporträt

Dr. Szende is Programme Lead in Hospitality Management at Oxford Brookes Business School, Oxford Brookes University, UK.

Inhaltsangabe

1. Introduction to Hotel Revenue Management  2. The Fundamentals of Pricing
Hotel Guest Rooms  3. Evolving Hotel Segmentation  4. Key Hotel
Distribution Channels  5. Competitive Analysis in Hotel Revenue Management 
6. Hotel Revenue Forecasting and Budgeting  7. Performance Analysis in
Hotel Revenue Management  8. Market Data for Hotel Revenue Management  9.
Restaurant Revenue Management: Basic Concepts  10. Restaurant Revenue
Management: Advanced Demand Management Concepts  11. Restaurant Revenue
Management: Advanced Supply Management Concepts  12. Function Space
Optimization  13. Cruise Revenue Management  14. Total Revenue Management 
15. Revenue Management: Hotel Owner's Perspective