Derek Taylor

Hospitality Sales and Promotion

• Gebundenes Buch

Produktbeschreibung

A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 338
• Erscheinungstermin: 28. Juli 2017
• Englisch
• Abmessung: 222mm x 145mm x 22mm
• Gewicht: 557g
• ISBN-13: 9781138432758
• ISBN-10: 113843275X
• Artikelnr.: 57057057

Autorenporträt

Derek Taylor, John O'Connor

Inhaltsangabe

Chapter 1 The marketing plan
Chapter 2 Organizing a sales office
Chapter 3 Buyers and customers
Chapter 4 Face-to-face selling
Chapter 5 Telephone selling
Chapter 6 The shape of things that came - the technology
Chapter 7 Banqueting sales
Chapter 8 Direct mail
Chapter 9 Advertising
Chapter 10 In-house promotion
Chapter 11 Public relations
Chapter 12 Special Events and Short Break Holidays