Interweaving interviews with dozens of industry professionals, this book presents valuable insights, tips, anecdotes, and templates that help all musicians understand key characteristics of effective, professional communication in the music business. These tools will help improve relationships, project pitches, bookings, and fan following.
Interweaving interviews with dozens of industry professionals, this book presents valuable insights, tips, anecdotes, and templates that help all musicians understand key characteristics of effective, professional communication in the music business. These tools will help improve relationships, project pitches, bookings, and fan following.
Arlette Hovinga is an award-winning publicist, marketing/media director, and a professional member of The Recording Academy. She organizes press tours for festivals around the world and designs marketing and press campaigns for artists and labels. She has worked with The Four Tops, The Temptations, Earth Beat Agency, Matt Bianco, Manu Delago, and many others and has written for JazzForum and Jazz in Europe. With more than ten years of experience in the industry, Arlette wants to build long-term commitments and work toward positive, durable growth for each of her projects. Visit arlettehovinga.com
Inhaltsangabe
Acknowledgements Introduction Chapter 1: Doing Your Homework Chapter 2: The Industry & The People In It Chapter 3: Emailing & Online Communication Chapter 4: Your Website Chapter 5: Content & Social Media Chapter 6: Newsletters Chapter 7: Crowdfunding Your Project Chapter 8: Offline Etiquette Chapter 9: Releasing Your Music Chapter 10: Touring & Performing Chapter 11: Getting Signed (or not) Appendix: Samples 1. Gig pitch email 2. Press pitch email 3. EPK 4. Press release 5. Tour callsheet 6. Standard license agreement Bibliography
Acknowledgements Introduction Chapter 1: Doing Your Homework Chapter 2: The Industry & The People In It Chapter 3: Emailing & Online Communication Chapter 4: Your Website Chapter 5: Content & Social Media Chapter 6: Newsletters Chapter 7: Crowdfunding Your Project Chapter 8: Offline Etiquette Chapter 9: Releasing Your Music Chapter 10: Touring & Performing Chapter 11: Getting Signed (or not) Appendix: Samples 1. Gig pitch email 2. Press pitch email 3. EPK 4. Press release 5. Tour callsheet 6. Standard license agreement Bibliography
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