Scott Smith, Madeline Ashby

How to Future

Leading and Sense-making in an Age of Hyperchange

• Broschiertes Buch

Produktbeschreibung

Adapt, embrace uncertainties and create more resilient business strategies by mastering the futuring mindset.

Produktdetails

• Kogan Page Inspire
• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 12787
• Seitenzahl: 248
• Erscheinungstermin: 10. September 2020
• Englisch
• Abmessung: 216mm x 140mm x 16mm
• Gewicht: 318g
• ISBN-13: 9781789664706
• ISBN-10: 1789664705
• Artikelnr.: 57573702

Autorenporträt

Scott Smith, Madeline Ashby

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: Different futuring for different needs; Chapter
02: Getting started
scoping; Chapter
03: Sensing and scanning
finding signals of the future now; Chapter
04: Sense
making and mapping
turning data and insights into patterns and themes; Chapter
05: Scenario development
combining patterns and themes to tell strategic stories; Chapter
06: Storytelling and prototyping
creating ways for others to engage with your future stories; Chapter
07: Assessing effectiveness
tools for monitoring and measuring fitness of approach; Chapter
08: What to do next? Building a futuring culture; Chapter
09: Conclusion