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From developing social media tactics and arranging promotional events to handling press and trying to start viral campaigns, Lynn offers practical advice designed to help an author find a book marketing strategy that best works for them, based on their personal strengths and budget.

Produktbeschreibung
From developing social media tactics and arranging promotional events to handling press and trying to start viral campaigns, Lynn offers practical advice designed to help an author find a book marketing strategy that best works for them, based on their personal strengths and budget.
Autorenporträt
Lynn Morrison is a marketing veteran with a career spanning more than 20 years in both in-house and agency roles. She has held management roles in Fortune 100 and FTSE 250 organizations, worked with start-ups, and even launched a few herself. She is also the author of Murder at St Margaret and Burglary at Barnard, the first two books in The Oxford Key Mysteries series.