How to Market Your Book - Morrsion, Lynn
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These days, regardless of whether a book is self-published or traditionally published, there will be an expectation on the author to take an active role in marketing their book. Based on a series of interviews with successful authors from both sides of the publishing divide and both sides of the pond, Lynn lays out in detail the marketing strategies that have worked for them, alongside an explanation of how book marketing works based on her own long-standing career as a senior marketing exec. From developing social media tactics and arranging promotional events to handling press and trying to…mehr

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Produktbeschreibung
These days, regardless of whether a book is self-published or traditionally published, there will be an expectation on the author to take an active role in marketing their book. Based on a series of interviews with successful authors from both sides of the publishing divide and both sides of the pond, Lynn lays out in detail the marketing strategies that have worked for them, alongside an explanation of how book marketing works based on her own long-standing career as a senior marketing exec. From developing social media tactics and arranging promotional events to handling press and trying to start viral campaigns, Lynn offers practical advice designed to help an author find a book marketing strategy that best works for them, based on their personal strengths and budget.
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Autorenporträt
Lynn Morrison is a marketing veteran with a career spanning more than 20 years in both in-house and agency roles. She has held management roles in Fortune 100 and FTSE 250 organizations, worked with start-ups, and even launched a few herself. She is also the author of Murder at St Margaret and Burglary at Barnard, the first two books in The Oxford Key Mysteries series.