How to Market Your School - Lockhart, Johanna M.
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How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising.

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Produktbeschreibung
How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising.
Autorenporträt
Johanna M. Lockhart has more than 20 years of marketing experience in the private and public sectors. She has conducted school marketing workshops for 100s of school administrators and made marketing presentations at the state and national levels.