Seth Kinnett

How to Win at CRM

Strategy, Implementation, Management

• Broschiertes Buch

Produktbeschreibung

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales f

Produktdetails

• Verlag: Auerbach Publications
• Seitenzahl: 240
• Erscheinungstermin: 30. September 2020
• Englisch
• Abmessung: 234mm x 156mm x 13mm
• Gewicht: 371g
• ISBN-13: 9780367657888
• ISBN-10: 0367657880
• Artikelnr.: 59984979

Autorenporträt

Seth Kinnett

Inhaltsangabe

There's Something about CRM. Salesperson Resistance. Culture of Success.
Understanding CRM Adoption. Business-IT Alignment. Positioning the
Technology Division. Developing a CRM Governance Model. Partners, Vendors,
and Hosted Solutions. The Business Analysis Function. The Customization
Debate. Integration. Keeping the Mind in Mind. Understanding User
Involvement. User Education. Big Data, Stewardship, and Analytics. Support.
Understanding Extended and Post-Adoptive Use. Ongoing and Future
Initiatives. Making CRM Successful.