Ros Jay is a freelance writer and editor. She writes on a range of business topics specialising in marketing and communication-related subjects. She also writes for and edits corporate magazines both in print and on the net. She is a senior associate of the Institute of Direct Marketing.

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1. Introduction. Why do we need proposals and reports? What's in it for me?
2. The objective
3. Collecting the information
4. Structure 1: Proposals
5. Structure 11: Reports
6. The power of persuasion
7. Suing plain English 1: Style
8. Using plain English 11: Mechanics
9. Making it look readable
10. Topping and tailing
11. Review

Inhaltsangabe