Written by an award-winning behavioural change expert, this practical guide shows how recent discoveries in the behavioural sciences can help you lead a more positive and rewarding life.
Written by an award-winning behavioural change expert, this practical guide shows how recent discoveries in the behavioural sciences can help you lead a more positive and rewarding life.
Crawford Hollingworth is a behavioural change expert and co-founder of The Behavioural Architects, a consultancy that works with some of the biggest companies and organisations around the world. He writes and lectures regularly on how new knowledge from the behavioural sciences can enable behavioural change.
Inhaltsangabe
Introduction - 5 Section 1 - 13 Understanding how our brains are wired A scientific journey though the brain’s wirings, bringing alive the built-in biases that subconsciously shape your thinking and behavior. Section 2 - 101 How companies and governments are playing to these brain wirings to influence how we think and behave We lift the cloak of invisibility to reveal how they are subtly influencing our behavior 24/7. Section 3 - 133 Taking action: Simple ways to rewire your brain We examine how other people have been affected by living consciously with some of the brain wirings and offer lots of ideas for taking control. Discover how even the smallest changes can have a big behavioral impact. 1. Autopilot - 139 We’re wired to be on automatic: How to shift to manual control 2. The Reciprocity Bias - 157 We’re wired to respond in kind: How to trigger positive ripples and prevent negative backlash 3. The Status Quo Bias - 177 We’re wired to keep things the same: Learn how to rock the boat 4. The Egocentric Bias - 197 We’re wired to be self-serving: How to make it less about you 5. The Normalising Bias - 217 We’re wired to make the new old: How to rewind and refresh your life 6. Framing and Chunking - 235 Mental strategies that impact on our ability to receive, interpret and manage information Section 4 - 253 Putting your newfound awareness into action and taking control Once you can begin to act more consciously on the awareness, to think about how to play to a particular piece of brain wiring or to try to block or counter another one, or to use a particular brain strategy to achieve a goal, however small, you will quickly see how small steps can lead to big changes. Appendix - 257 Where we summarise the benefits of rewiring your brain and shed light on fifty biases. Notes - 277 Index - 285 Supporters - 291
Introduction - 5 Section 1 - 13 Understanding how our brains are wired A scientific journey though the brain’s wirings, bringing alive the built-in biases that subconsciously shape your thinking and behavior. Section 2 - 101 How companies and governments are playing to these brain wirings to influence how we think and behave We lift the cloak of invisibility to reveal how they are subtly influencing our behavior 24/7. Section 3 - 133 Taking action: Simple ways to rewire your brain We examine how other people have been affected by living consciously with some of the brain wirings and offer lots of ideas for taking control. Discover how even the smallest changes can have a big behavioral impact. 1. Autopilot - 139 We’re wired to be on automatic: How to shift to manual control 2. The Reciprocity Bias - 157 We’re wired to respond in kind: How to trigger positive ripples and prevent negative backlash 3. The Status Quo Bias - 177 We’re wired to keep things the same: Learn how to rock the boat 4. The Egocentric Bias - 197 We’re wired to be self-serving: How to make it less about you 5. The Normalising Bias - 217 We’re wired to make the new old: How to rewind and refresh your life 6. Framing and Chunking - 235 Mental strategies that impact on our ability to receive, interpret and manage information Section 4 - 253 Putting your newfound awareness into action and taking control Once you can begin to act more consciously on the awareness, to think about how to play to a particular piece of brain wiring or to try to block or counter another one, or to use a particular brain strategy to achieve a goal, however small, you will quickly see how small steps can lead to big changes. Appendix - 257 Where we summarise the benefits of rewiring your brain and shed light on fifty biases. Notes - 277 Index - 285 Supporters - 291
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