Huawei Smartphone Marketing Strategy: Navigating the U.S. Blockade - Paraman, Pradeep;Yubo, Wang
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This study examines Huawei's smartphone marketing strategy in the context of the U.S. technology blockade. It analyzes how the company has adapted to challenges posed by restrictions on access to key technologies and markets. The research highlights Huawei's strategic pivots, including the development of proprietary technologies, strengthening of supply chains, and emphasis on brand loyalty in domestic and international markets. By exploring these adaptations, the study aims to provide insights into how Huawei navigates a constrained environment while identifying new opportunities for growth and innovation in the competitive smartphone landscape.…mehr

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Produktbeschreibung
This study examines Huawei's smartphone marketing strategy in the context of the U.S. technology blockade. It analyzes how the company has adapted to challenges posed by restrictions on access to key technologies and markets. The research highlights Huawei's strategic pivots, including the development of proprietary technologies, strengthening of supply chains, and emphasis on brand loyalty in domestic and international markets. By exploring these adaptations, the study aims to provide insights into how Huawei navigates a constrained environment while identifying new opportunities for growth and innovation in the competitive smartphone landscape.
Autorenporträt
Dr. Pradeep is an accomplished editor for PLOS ONE and a dedicated researcher specializing in marketing strategies, technology impact, and innovation in the smartphone industry. His work focuses on analyzing how companies adapt to market challenges, such as the U.S. technology blockade faced by firms like Huawei.