List of illustrations Preface 1. Models and motives Claudia Strauss Part I. Cultural Models as Motives: 2. Schemas and motivation Roy G. D'Andrade 3. Ghost busters in anthropology Richard A. Shweder Part II. How Do Cultural Models Become Motives?: 4. How cultural systems become desire: a case study of American romance Dorothy C. Holland 5. The motivational force of self-understanding: evidence from wives' inner conflicts Naomi Quinn 6. The directive force of morality tales in a Mexican community Holly F. Mathews 7. Learning to be an American parent: how cultural models gain directive force Sara Harkness, Charles M. Super and Constance H. Keefer Part III. Cultural Models as Motives Reconsidered: 8. Motivated models Catherine Lutz 9. What makes Tony run? Schemas as motives reconsidered Claudia Strauss 10. Afterword Roy G. D'Andrade Index.
List of illustrations Preface 1. Models and motives Claudia Strauss Part I. Cultural Models as Motives: 2. Schemas and motivation Roy G. D'Andrade 3. Ghost busters in anthropology Richard A. Shweder Part II. How Do Cultural Models Become Motives?: 4. How cultural systems become desire: a case study of American romance Dorothy C. Holland 5. The motivational force of self-understanding: evidence from wives' inner conflicts Naomi Quinn 6. The directive force of morality tales in a Mexican community Holly F. Mathews 7. Learning to be an American parent: how cultural models gain directive force Sara Harkness, Charles M. Super and Constance H. Keefer Part III. Cultural Models as Motives Reconsidered: 8. Motivated models Catherine Lutz 9. What makes Tony run? Schemas as motives reconsidered Claudia Strauss 10. Afterword Roy G. D'Andrade Index.
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