Bob Murray, Alicia Fortinberry

Human Science of Strategy

What Works and What Doesn't

• Broschiertes Buch

Produktbeschreibung

What works and what doesn't, examining the issues behind each of these questions and how they form the drivers of almost all human decision-making and behaviour.

Produktdetails

• Verlag: Globe Law and Business Limited
• Seitenzahl: 110
• Erscheinungstermin: 1. Oktober 2019
• Englisch
• Abmessung: 156mm x 234mm x 13mm
• Gewicht: 454g
• ISBN-13: 9781783583829
• ISBN-10: 1783583827
• Artikelnr.: 62121628

Autorenporträt

By Bob Murray and Alicia Fortinberry - Contributions by Ark Group

Inhaltsangabe

Executive summary About the authors Chapter 1: Why strategies fail Chapter
2: Purpose, meaning and values: why the why matters Chapter 3: The
neurogenetics of strategy Chapter 4: Why the assumptions behind strategies
are almost always wrong Chapter 5: Strategy and the basic human drivers
Chapter 6: Humanizing strategy Chapter 7: The culture problem Chapter 8:
Leadership for strategy implementation Chapter 9: Communicating strategy
Chapter 10: Getting buy-in to change Chapter 11: Building trust in the
strategy and the leadership Chapter 12: Getting it all right