Hupmobile - Mercer, Jack
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Once a proud emblem of Detroit ingenuity, the Hupmobile was born from Robert Craig Hupp's bold vision in 1908: to build a dependable, stylish, and affordable car for America's growing middle class. For more than three decades, Hupmobile delivered on that promise with models that combined engineering reliability with innovative design, from the humble Model 20 to the streamlined Aerodynamic series. But the company's journey was never just about cars. It was a story of bold decisions, rapid expansion, and hard-fought market share in an industry dominated by giants. Through wartime constraints,…mehr

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Once a proud emblem of Detroit ingenuity, the Hupmobile was born from Robert Craig Hupp's bold vision in 1908: to build a dependable, stylish, and affordable car for America's growing middle class. For more than three decades, Hupmobile delivered on that promise with models that combined engineering reliability with innovative design, from the humble Model 20 to the streamlined Aerodynamic series. But the company's journey was never just about cars. It was a story of bold decisions, rapid expansion, and hard-fought market share in an industry dominated by giants. Through wartime constraints, the roaring boom of the 1920s, and the crushing blow of the Great Depression, Hupmobile adapted, innovated, and at times, gambled everything-introducing eight-cylinder models, hiring famed designer Raymond Loewy, and even partnering with rival Graham-Paige in a desperate bid for survival. By the early 1940s, however, the Hupmobile name faded from the marketplace, its final chapters intertwined with Preston Tucker's ill-fated dream. Today, the surviving cars stand as rare mechanical testaments to a once-mighty independent, cherished by collectors and celebrated at concours fields worldwide. Hupmobile: Ambition and Attrition is the definitive, fact-based chronicle of the marque's rise, struggles, and legacy-a story that mirrors the fate of many early American automakers and offers enduring lessons in vision, competition, and resilience.