The effects of the online revolution are being felt far beyond Silicon Valley as consumers and businesses shift buying patterns to take advantage of the convenience and cost savings that are available over the Web. The term "HyperWars" describes the constant battle for survival of the fittest that reflects the reality of business today. Managers who want to stay afloat need practical guidance -- and fast. Drawing on extensive research and his pioneering experience in e-commerce, industry innovator Bruce Judson outlines eleven strategies for thriving in this hypercompetitive environment. His…mehr
The effects of the online revolution are being felt far beyond Silicon Valley as consumers and businesses shift buying patterns to take advantage of the convenience and cost savings that are available over the Web. The term "HyperWars" describes the constant battle for survival of the fittest that reflects the reality of business today. Managers who want to stay afloat need practical guidance -- and fast. Drawing on extensive research and his pioneering experience in e-commerce, industry innovator Bruce Judson outlines eleven strategies for thriving in this hypercompetitive environment. His visionary techniques, from "Create the 'Total Solution' for Your Customer" to "The Magic in 'Free,'" are illustrated with examples of Internet initiatives that real companies, from pool suppliers to major businesses like Chrysler, are implementing today. HyperWars explains how the Internet can and must be incorporated into all aspects of a business, to do everything from cutting procurement, marketing, and communication costs, to deepening customer relationships. Here are the tools every reader needs to survive and profit in the new competitive era.
Bruce Judson, author of NetMarketing, was named one of the nation's leading interactive marketers by Advertising Age. He is the president of the Judson Group, a private consulting firm specializing in Internet business. Kate Kelly (1950–2012) was the coauthor of two bestselling books, You Mean I’m Not Lazy, Stupid, or Crazy?! and The ADDed Dimension. An advanced practice mental health nurse with over thirty years of experience as a family, group, and individual therapist, she was a legendary pioneer in the world of Adult ADHD and founded the ADDed Dimension Coaching Group.
Inhaltsangabe
Contents Why I Wrote This Book Introduction: Observations from the Front Lines PART I: THE NEW COMPETITIVE REALITY Chapter 1. The Emergence of HyperWars Chapter 2. How the Internet Changes the Competitive Battleground PART II. ELEVEN STRATEGIES FOR THRIVING IN A HYPERCOMPETITIVE WORLD Strategy 1. Use the Internet as the World's Most Sophisticated Telephone Strategy 2. Speed Is Everything Strategy 3. Cut Costs and Increase Efficiency Using the Web Strategy 4. A Great Product Today Requires Something More Strategy 5. Get Personal Strategy 6. Create the "Total Solution" for Your Customer Strategy 7. Market Relentlessly Strategy 8. The Magic in "Free" Strategy 9. Business Plans Are More Essential than Ever Strategy 10. Flexibility Is Key Strategy 11. Never Stop Looking over Your Shoulder PART III. TOWARD THE FUTURE: A PERSPECTIVE PART IV. THE HYPERWARS AUDIT: IS YOUR BUSINESS READY FOR BATTLE? Web Site Addresses of Selected Companies and Services Index
Contents Why I Wrote This Book Introduction: Observations from the Front Lines PART I: THE NEW COMPETITIVE REALITY Chapter 1. The Emergence of HyperWars Chapter 2. How the Internet Changes the Competitive Battleground PART II. ELEVEN STRATEGIES FOR THRIVING IN A HYPERCOMPETITIVE WORLD Strategy 1. Use the Internet as the World's Most Sophisticated Telephone Strategy 2. Speed Is Everything Strategy 3. Cut Costs and Increase Efficiency Using the Web Strategy 4. A Great Product Today Requires Something More Strategy 5. Get Personal Strategy 6. Create the "Total Solution" for Your Customer Strategy 7. Market Relentlessly Strategy 8. The Magic in "Free" Strategy 9. Business Plans Are More Essential than Ever Strategy 10. Flexibility Is Key Strategy 11. Never Stop Looking over Your Shoulder PART III. TOWARD THE FUTURE: A PERSPECTIVE PART IV. THE HYPERWARS AUDIT: IS YOUR BUSINESS READY FOR BATTLE? Web Site Addresses of Selected Companies and Services Index
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