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For more than three decades, Ben & Jerry's has been committed to an insanely ambitious three - part mission: not just making the world's best ice cream but also supporting progressive causes and sharing its success with all stakeholders - employees, suppliers, distributors, customers, cows, everybody. Living up to these beliefs is fun when you...

Produktbeschreibung
For more than three decades, Ben & Jerry's has been committed to an insanely ambitious three - part mission: not just making the world's best ice cream but also supporting progressive causes and sharing its success with all stakeholders - employees, suppliers, distributors, customers, cows, everybody. Living up to these beliefs is fun when you...
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Autorenporträt
Brad Edmondson is an award - winning journalist and business consultant, the cofounder of ePodunk.com, and the former editor - in - chief of American Demographics magazine. He is a nationally recognized expert on consumer trends, advertising, and marketing, as well as a frequent keynote speaker at national conferences.