Leonard Sherman

If You're in a Dogfight, Become a Cat!

Strategies for Long-Term Growth

• Broschiertes Buch

Produktbeschreibung

Leonard Sherman draws on decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack?

Produktdetails

• Verlag: Columbia University Press
• Seitenzahl: 360
• Erscheinungstermin: 26. Mai 2020
• Englisch
• Abmessung: 227mm x 152mm x 22mm
• Gewicht: 580g
• ISBN-13: 9780231174831
• ISBN-10: 0231174837
• Artikelnr.: 58533331

Autorenporträt

Leonard Sherman

Inhaltsangabe

Preface
1. The Origins of Modern Business Strategy Thinking
2. There's No Such Thing as a Bad Industry
3. Why Are We in Business?
4. The Search for the Holy Grail of Business: Long-Term Profitable Growth
5. Do You Know What Your Strategy Is?
6. Getting Strategy Right
7. Creating Strong Brands
8. Brand Builders and Killers
9. What Makes Products Meaningfully Different?
10. Where Do Great Ideas Come From?
11. Strategies to Break Away from the Pack
12. Hitting the Bull's-Eye
Notes
Index