Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections.
Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections.
E. D. Dover is professor of political science, public policy and administration at Western Oregon University.
Inhaltsangabe
Chapter 1 Introduction and General Overview Chapter 2 Elections with Strong Incumbents: 1984 to 1996 Chapter 3 Elections with Weak Incumbents: 1980 and 1992 Chapter 4 Elections with Surrogate Incumbents: 1988 to 2000 Chapter 5 The 2004 Election: Nomination Campaigns Chapter 6 The 2004 Election: The Bush Campaign Chapter 7 The 2004 Election: The Kerry Campaign Chapter 8 Summary and Interpretations
Chapter 1 Introduction and General Overview Chapter 2 Elections with Strong Incumbents: 1984 to 1996 Chapter 3 Elections with Weak Incumbents: 1980 and 1992 Chapter 4 Elections with Surrogate Incumbents: 1988 to 2000 Chapter 5 The 2004 Election: Nomination Campaigns Chapter 6 The 2004 Election: The Bush Campaign Chapter 7 The 2004 Election: The Kerry Campaign Chapter 8 Summary and Interpretations
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