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This is a authoritative textbook designed to meet the requirements of students of Management,commerce, scholars and other professional courses .It is serves both as a learner's text and a practitioner's guide. Salient features 1. Today's customers consider jewellery shopping as a tedious task rather than a pleasurable shopping experience. 2.Increased the buying power of women and the choice of variety in the products. 3.Impact on the customers, influencing them towards purchase on varieties.