IMPACT OF DIGITAL MARKETING ON CONSUMER BEHAVIOR - Radha, Thota;Patrick, A.
64,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
payback
32 °P sammeln
  • Broschiertes Buch

In today's rapidly evolving digital landscape, understanding the intricate relationship between marketing strategies and consumer behavior is crucial for business success. This comprehensive research work delves deep into the effectiveness of various digital marketing channels, from social media marketing to email campaigns, backed by robust statistical analysis and empirical evidence. Through detailed examination of consumer responses to different marketing approaches, the book reveals how informative content, personalized messaging, and authentic engagement drive consumer trust and purchase…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
In today's rapidly evolving digital landscape, understanding the intricate relationship between marketing strategies and consumer behavior is crucial for business success. This comprehensive research work delves deep into the effectiveness of various digital marketing channels, from social media marketing to email campaigns, backed by robust statistical analysis and empirical evidence. Through detailed examination of consumer responses to different marketing approaches, the book reveals how informative content, personalized messaging, and authentic engagement drive consumer trust and purchase decisions. The research particularly highlights the impact of search engine marketing, content marketing, and affiliate partnerships, providing actionable insights for marketers and business leaders. With detailed regression analyses and strategic recommendations, this book serves as an essential guide for professionals seeking to optimize their digital marketing efforts and better understand modern consumer behavior patterns.
Autorenporträt
Dr. Thota Radha is a Degree Lecturer in Department of Commerce, Telangana Residential Degree college for women Medak. She holds an B.Ed, M. Com, MBA, and Ph.D., with SET qualifications in Commerce.She has 20 years of teaching experience both at U.G and P.G level with accounts, finance and Marketing as her specialization.