Improving the User Experience through Practical Data Analytics - Fritz, Mike (Usability Engineer, Peoplefluent, Massachusetts, USA); Berger, Paul D. (Visiting Scholar and Professor of Marketing, Bentle
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Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data-not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you'll…mehr

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Produktbeschreibung
Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data-not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you'll delight your users, increase your bottom line and gain a powerful competitive advantage for your company-and yourself.

Key features include:

Practical advise on choosing the right data analysis technique for each project.

A step-by-step methodology for applying each technique, including examples and scenarios drawn from the UX field.

Detailed screen shots and instructions for performing the techniques using Excel (both for PC and Mac) and SPSS.

Clear and concise guidance on interpreting the data output.

Exercises to practice the techniques
Autorenporträt
Mike Fritz has been helping businesses make their products both more usable and useful for over 20 years. An ardent proponent of the user-centered design process, he's helped to maximize the user experience for Verizon, Monster, GlaxoSmithKline, Lilly, Forrester, Rue La La, and Peoplefluent, among others. He holds a Masters in Science in Human Factors in Information Design from Bentley University.
Rezensionen
"The writing is clear and lucid. The authors make highly technical content, including the use of necessary equations, readable and understandable. all UX researchers, no matter their experience level, should find this book valuable and so it is recommended." --Computing Reviews