This book offers a comprehensive scholarly analysis of the digital adaptation of Indigenous African communication methods, challenging conventional narratives of media development through real life case studies to highlight the resilience and relevance of African cultural expressions in an increasingly interconnected world.
This book offers a comprehensive scholarly analysis of the digital adaptation of Indigenous African communication methods, challenging conventional narratives of media development through real life case studies to highlight the resilience and relevance of African cultural expressions in an increasingly interconnected world.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Unwana Samuel Akpan is lecturer in the Department of Mass Communication at the University of Lagos. Eddah Mbula Mutua is professor of Intercultural Communication at St. Cloud State University.
Inhaltsangabe
Foreword Des Wilson Acknowledgments Introduction: Des Wilson and the Enduring Legacy in Preserving African Indigenous Communication and Media Systems Unwana Samuel Akpan and Eddah Mbula Mutua Part I: Importance of African Indigenous Communication and Media Systems Chapter 1: Relevance of Des Wilson's African Indigenous Media Research Track in a Digitized Age Kehbuma Langmia Chapter 2: Examining the Impact of Digital Technology on African Indigenous Media in Botswana: A Potential Challenge to Sustainability/Longevity Shirley Marang Kekana Chapter 3: African Traditional Communication System in the Age of Hybridity: Habitual Media Customs and the Digital in the Nigerian Glocal Spaces Muhammad Hamisu Sani and Paul Obi Part II: Adaptation and Co-existence in the Digital Age Chapter 4: Communicating Emerging Science, Technology, and Innovation in Nigeria for Development in the Digital Age: Where Does Des Wilson's Trado-modern Media Come In? Herbert Batta Chapter 5: Ifa Divination, Extra-mundane Communication and Internet: An Overview Akinola Moses Owolabi, Bernice Oluwalaanu Sanusi, Oyinloye Oloyede, and Isaac Olajide Fadeyi Chapter 6: New Media Versus Traditional Media: 27 Years After Emergence of Internet in Nigeria Ibitayo Samuel Popoola and Paul Agada Chapter 7: African Language Media and BBC Yoruba Service Sports Headlines: Influence on Audience Engagement Online Unwana Samuel Akpan, Chuka Onwumechili, Abayomi Bamidele Adisa, and Abigail Odozi Ogwezzy-Ndisika Chapter 8: Egbe Bere Ugo Bere (Live and Let Live) Cultural Experiment as a Case Study on Igbo Traditional Public Relations Practice in Contemporary Digital Culture Nnamdi Tobechukwu Ekeanyanwu, Henry Chibueze Ogaraku, and Aloysius Chukwuebuka Ifeanyichukwu Part III: Enduring Relevance of African Indigenous Communication Systems in the Digital Age Chapter 9: Traditional Town Criers in Kenya and Nigeria: Enduring Relevance in the Digital Age Shamilla Amulega, Unwana Samuel Akpan, and Eddah Mbula Mutua Chapter 10: Nurturing Indigenous African Communication Modes in a Digital Age: Nigerian Performing Proverbs for Advice and Warning in Film Ihuoma Okorie Chapter 11: Implications of the Two Step Flow Theory on Traditional Leadership in the Digital Age: The Case of Annang People in Akwa Ibom State in Nigeria Iniobong Courage Nda Chapter 12: Survival of Musical and Nonmusical Indigenous Namibian Media in the Digitized Age Perminus Matiure Chapter 13: Digital Technology in Breaking Information Barriers and the Preservation of Musical Arts in Zimbabwe Richard Muranda, Absolom Mutavati, Khulekani F. Moyo, and Almon Moyo Chapter 14: Vimbuza and Gule Wamkulu Traditional Dances as Enduring Malawian Indigenous Media Systems in the Digital Age Jerry Rutsate About the Contributors
Foreword Des Wilson Acknowledgments Introduction: Des Wilson and the Enduring Legacy in Preserving African Indigenous Communication and Media Systems Unwana Samuel Akpan and Eddah Mbula Mutua Part I: Importance of African Indigenous Communication and Media Systems Chapter 1: Relevance of Des Wilson's African Indigenous Media Research Track in a Digitized Age Kehbuma Langmia Chapter 2: Examining the Impact of Digital Technology on African Indigenous Media in Botswana: A Potential Challenge to Sustainability/Longevity Shirley Marang Kekana Chapter 3: African Traditional Communication System in the Age of Hybridity: Habitual Media Customs and the Digital in the Nigerian Glocal Spaces Muhammad Hamisu Sani and Paul Obi Part II: Adaptation and Co-existence in the Digital Age Chapter 4: Communicating Emerging Science, Technology, and Innovation in Nigeria for Development in the Digital Age: Where Does Des Wilson's Trado-modern Media Come In? Herbert Batta Chapter 5: Ifa Divination, Extra-mundane Communication and Internet: An Overview Akinola Moses Owolabi, Bernice Oluwalaanu Sanusi, Oyinloye Oloyede, and Isaac Olajide Fadeyi Chapter 6: New Media Versus Traditional Media: 27 Years After Emergence of Internet in Nigeria Ibitayo Samuel Popoola and Paul Agada Chapter 7: African Language Media and BBC Yoruba Service Sports Headlines: Influence on Audience Engagement Online Unwana Samuel Akpan, Chuka Onwumechili, Abayomi Bamidele Adisa, and Abigail Odozi Ogwezzy-Ndisika Chapter 8: Egbe Bere Ugo Bere (Live and Let Live) Cultural Experiment as a Case Study on Igbo Traditional Public Relations Practice in Contemporary Digital Culture Nnamdi Tobechukwu Ekeanyanwu, Henry Chibueze Ogaraku, and Aloysius Chukwuebuka Ifeanyichukwu Part III: Enduring Relevance of African Indigenous Communication Systems in the Digital Age Chapter 9: Traditional Town Criers in Kenya and Nigeria: Enduring Relevance in the Digital Age Shamilla Amulega, Unwana Samuel Akpan, and Eddah Mbula Mutua Chapter 10: Nurturing Indigenous African Communication Modes in a Digital Age: Nigerian Performing Proverbs for Advice and Warning in Film Ihuoma Okorie Chapter 11: Implications of the Two Step Flow Theory on Traditional Leadership in the Digital Age: The Case of Annang People in Akwa Ibom State in Nigeria Iniobong Courage Nda Chapter 12: Survival of Musical and Nonmusical Indigenous Namibian Media in the Digitized Age Perminus Matiure Chapter 13: Digital Technology in Breaking Information Barriers and the Preservation of Musical Arts in Zimbabwe Richard Muranda, Absolom Mutavati, Khulekani F. Moyo, and Almon Moyo Chapter 14: Vimbuza and Gule Wamkulu Traditional Dances as Enduring Malawian Indigenous Media Systems in the Digital Age Jerry Rutsate About the Contributors
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