Suitable for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. This book incorporates game theory into industry analysis by studying the behavior of successful and failing firms as well as the structure-conduct-performance of particular industries.
Suitable for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. This book incorporates game theory into industry analysis by studying the behavior of successful and failing firms as well as the structure-conduct-performance of particular industries.
I. Industry Studies 1. Airline Service: The Evolution of Competition Since Deregulation 2. Banking: An Industry in Transition 3. Brewing: Games Firms Play 4. Cigarettes: Old Firms Facing New Challenges 5. Distilled Spirits: Spirited Competition or Regulated Monopoly? 6. Health Insurance: Designing Products to Reduce Costs 7. Motion Pictures: Competition, Distribution, and Efficiencies 8. Soft Drinks: The Carbonated Soft Drink Industry in the United States II. Firm Studies 10. General Motors: Lost Dominance 11. Microsoft: Who Is Microsoft Today? 12. Schlitz: Why the Schlitz Hit the Fan 13. TiVo: Product Versus Incumbent Advantage
I. Industry Studies 1. Airline Service: The Evolution of Competition Since Deregulation 2. Banking: An Industry in Transition 3. Brewing: Games Firms Play 4. Cigarettes: Old Firms Facing New Challenges 5. Distilled Spirits: Spirited Competition or Regulated Monopoly? 6. Health Insurance: Designing Products to Reduce Costs 7. Motion Pictures: Competition, Distribution, and Efficiencies 8. Soft Drinks: The Carbonated Soft Drink Industry in the United States II. Firm Studies 10. General Motors: Lost Dominance 11. Microsoft: Who Is Microsoft Today? 12. Schlitz: Why the Schlitz Hit the Fan 13. TiVo: Product Versus Incumbent Advantage
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