Industry or Market Research
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Industry or market research is the acquisition of corporate intelligence on a broad range of issues including: Macroenvironment. Market analysis and competitor analysis. Consumer analysis or marketing research. Environmental scanning is a process of gathering, analyzing, and dispensing information for tactical or strategic purposes. The environmental scanning process entails obtaining both factual and subjective information on the business environments in which a company is operating or considering entering.…mehr

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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Industry or market research is the acquisition of corporate intelligence on a broad range of issues including: Macroenvironment. Market analysis and competitor analysis. Consumer analysis or marketing research. Environmental scanning is a process of gathering, analyzing, and dispensing information for tactical or strategic purposes. The environmental scanning process entails obtaining both factual and subjective information on the business environments in which a company is operating or considering entering.