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From the bestselling author on the psychology of persuasion: a new guide to improving your influence at work - and beyond

Produktbeschreibung
From the bestselling author on the psychology of persuasion: a new guide to improving your influence at work - and beyond
Autorenporträt
Steve Martin is the co-author of the New York Times International bestseller Yes! 50 Secrets from the Science of Persuasion. His work in the field of persuasion science has featured widely in the global media. His regular business columns for the British Airways in-flight magazine and the Harvard Business Review are read by over 2 million people each month. He is a guest lecturer at the London Business School and the University of Cambridge.