Influencing Shopper Decisions - Brooks, Rebecca; Rogers, Devora
103,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
payback
52 °P sammeln
  • Gebundenes Buch

Attract and engage the attention of today's fickle consumer by understanding the shopper brain and adapting your strategies to focus on consumer needs, priorities and context.

Andere Kunden interessierten sich auch für
Produktbeschreibung
Attract and engage the attention of today's fickle consumer by understanding the shopper brain and adapting your strategies to focus on consumer needs, priorities and context.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Rebecca Brooks is Founder and CEO of Alter Agents, a marketing analysis and brand management firm and is based in in Pasadena, California. She speaks regularly at Insights and ESOMAR conferences, and writes for Forbes.com, AdAge, Insights Association, Chief Marketer and the American Marketing Association. Devora Rogers is Chief Strategy Officer at Alter Agents and is based in Los Angeles, California. She works with dozens of global brands including Snapchat, Activision, Nespresso, Bose, Schwab and Fortune Brands, and is a regular public speaker at industry events. She gave a TedX talk on the Future of Shopping and Retail.