Influencing Shopper Decisions - Brooks, Rebecca; Rogers, Devora
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Attract and engage the attention of today's fickle consumer by understanding the shopper brain and adapting your strategies to focus on consumer needs, priorities and context.

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Produktbeschreibung
Attract and engage the attention of today's fickle consumer by understanding the shopper brain and adapting your strategies to focus on consumer needs, priorities and context.
Autorenporträt
Rebecca Brooks is Founder and CEO of Alter Agents, a Los-Angeles based firm specializing in marketing analysis and brand management. She is fascinated by the way the digital world is transforming the way we approach marketing, branding, and research. She and her team have consistently uncovered intelligent insights for clients such as Buzzfeed, eBay, Google, Snapchat, Facebook, Hyundai, Yahoo, Viking River Cruises, and many more. She shares her knowledge and original research on shopper behavior, the promiscuous shopper, and brand alignment by speaking at national conferences and authoring feature articles for global publications. She is a member of the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative, and advertising agencies. She also writes regularly for Forbes.com, AdAge, Insights Association, Chief Marketer, and the American Marketing Association.
Rezensionen
"This book is for everyone who wants to understand the psyche of how people are making buying decisions in a rapidly changing world. Rebecca and Devora give you an MBA in a book. It will accelerate your understanding of what works today in influencing shopper decisions, and it will surprise you." Nadia Bilchik, CNN Editorial Producer and Global Speaker