Inhabit Brand

Enabling Brands for What's Next

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Esmé Rottschafer

Inhabit Brand

Enabling Brands for What's Next

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Produktdetails

Verlag: Popjunkie Culture Goods
Seitenzahl: 200
Erscheinungstermin: 15. September 2025
Englisch
Abmessung: 229mm x 152mm x 11mm
Gewicht: 298g
ISBN-13: 9781069593306
ISBN-10: 1069593303
Artikelnr.: 75486899

Herstellerkennzeichnung
Libri GmbH
Europaallee 1
36244 Bad Hersfeld
gpsr@libri.de

Autorenporträt

Esmé Rottschafer is an award-winning strategist, futures thinker, and founder of Inhabit Brand - a systems-based approach to brand, innovation, and business design. She has spent 25 years inside agencies, corporations, and consulting, working in the mess of brand and business and helping organizations navigate complexity while connecting meaning with function.Late-diagnosed and embracing her neurodivergence, she wrote Inhabit Brand: Enabling Brands for What's Next to offer a meaningful way forward for brand strategy - one that moves beyond purpose statements to something people can truly inhabit.When she isn't working, Esmé can be found creatively collaborating with her husband or slow living in Belleville - often in the company of her two cats, Hansel and Gretel.