Peter Drucker's classic book on innovation and entrepreneurship
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy.
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy.
"The dean of this country's business and management philosophers." - Wall Street Journal
"[Drucker's] writings are landmarks of the managerial profession." - Harvard Business Review
"Our most enduring commentator on the practice of management and the economic institutions of society." - BusinessWeek
"[Drucker's] writings are landmarks of the managerial profession." - Harvard Business Review
"Our most enduring commentator on the practice of management and the economic institutions of society." - BusinessWeek







