Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses.
Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses.
John Bessant holds the Chair in Innovation and Entrepreneurship at the University of Exeter and is Visiting Professor at HHL Business School, Leipzig. Joe Tidd is Professor of Technology and Innovation Management at SPRU (Science and Technology Policy Research), University of Sussex and Visiting Professor at University College London.
Inhaltsangabe
Entrepreneurial Goals and Context
1. The innovation imperative
2. Social innovation & entrepreneurship.
3. Globalization, development and emerging markets
4. Sustainability.
Recognising the Opportunity
5. Entrepreneurial creativity
6. Sources of innovation
7. Searching for opportunities
Finding the Resources
8. Building the case
9. Developing the team
10. Exploiting networks
Developing the Venture
11. Developing new products & services
12. Creating new ventures
13. Growing the enterprise
Creating Value
14. Exploiting knowledge & intellectual property
15. Business Model Innovation
16. Learning to manage innovation and entrepreneurship
