Finally, a book that can show you how to unlock your innovative and creative potential In Innovation-ish: How Anyone can Create Breakthrough Solutions to Real Problems in the Real World, a design strategy CEO and a cognitive scientist deliver a startlingly insightful new take on how to unlock the innovative potential that already exists within you. Shadow Rich and Tessa through their years of experience. Get behind the scenes access to classrooms, companies, and institutions alongside students and professionals, just like you. Hear stories of how they learn and discover innovative new…mehr
Finally, a book that can show you how to unlock your innovative and creative potential In Innovation-ish: How Anyone can Create Breakthrough Solutions to Real Problems in the Real World, a design strategy CEO and a cognitive scientist deliver a startlingly insightful new take on how to unlock the innovative potential that already exists within you. Shadow Rich and Tessa through their years of experience. Get behind the scenes access to classrooms, companies, and institutions alongside students and professionals, just like you. Hear stories of how they learn and discover innovative new solutions by unlocking their creative potential. You'll hear how real people with real brains solve real problems in the real world. Innovation-ish is a must read... * If you're new to innovation, this new way of thinking about innovation gives you an easy way in and helps set you on the path. * If you've been trying to innovate and haven't been successful, Innovation-ish explains why you've been struggling and how to turn your project around. * If you're experiencing "imposter syndrome," Innovation-ish reassures you that you're in the right place and have what you need to do it. * If you have been successful, Innovation-ish helps you amplify it. After years as design educators at Harvard and Stanford and consulting with clients around the world they have seen that anyone, regardless of their background, can be Innovation-ish. They demystify the myths that surround innovation, reveal the six mindsets that underlie innovation, and show how the moves you make drive innovation forward. And they share the latest relevant cognitive science research in a compelling and digestible way - no degree required. With an Innovation-ish approach, you can solve problems and generate solutions to challenges in your personal life, a small business, a startup or in any department or function of any type of organization. All you need is an open mind and small sense of adventure. Let's go!
RICH BRADEN is the founder and CEO of the San Francisco-based consulting firm, People Rocket. The company People Rocket partners with leaders and teams to innovate with confidence to drive clarity, effective execution, and strategic agility in complex, fast-changing environments. For the past 15 years he has been a design educator at universities around the world including Stanford University and Harvard University. TESSA FORSHAW, PHD, is a cognitive scientist, senior researcher, and co-founder of the Next Level Lab at Harvard University. She teaches design thinking, creativity, and innovation at the Harvard Innovation Lab and Harvard University DCE. She also served on the Teaching Faculty at Stanford's design school for several years, and has worked in innovation consultancies across the world.
Inhaltsangabe
Preface xi Acknowledgments xv Part I Becoming Innovation-ish 1 1 Innovation Hesitation 3 Holding Ourselves Back 4 Creativity Isn't Optional 8 Anybody Can Do It 9 Key Takeaways 12 2 Innovation-ish Dynamics 13 Focusing on People, Not Steps 15 Thinking Creatively Is Human Nature 17 Unlocking Your Innovative Brain 19 Innovating as a Team Sport 25 Key Takeaways 27 3 The Innovation-ish Compass 29 Choosing Roof-Shots Over Moon-Shots 30 Navigating with Innovation-ish 32 Starting Is Easier Than You Think 36 Key Takeaways 37 Part II Mindsets 39 4 Your Mindset Matters 41 Choosing Your Mindset 43 Exploring the Six Innovation-ish Mindsets 44 Key Takeaways 49 5 The Interactions Mindset 51 Going into the Real World 52 Collecting Different Types of Data 55 Preparing for Interactions 58 Interacting with People 60 Exploring Types of Interactions 62 Key Takeaways 64 6 The Insights Mindset 65 Seeing Insights 67 Developing a Synthesizing Mind 70 Using Different Types of Reasoning 75 Solving the Right Problem 79 Framing Problems 82 Key Takeaways 86 7 The Ideas Mindset 87 Generating Ideas 88 Embracing Wild Ideas 94 Applying Brainstorming Levers 98 Key Takeaways 105 8 The Iterations Mindset 107 Iterating to Learn 108 Testing Your Ideas Early 115 Managing Fidelity and Scale 118 Key Takeaways 122 9 The Inspirations Mindset 123 Inspiring Others 124 Making Stories Sticky 128 Understanding Your Audience 139 Key Takeaways 140 10 The Implications Mindset 141 Asking "Should We?" First 142 Then Asking "Can We?" 148 Key Takeaways 154 Part III Moves 155 11 Moves Are Actions 157 Understanding Move Characteristics 161 Getting Your Hands Dirty 166 Key Takeaways 169 12 Using Moves 171 Using Historical Moves 172 Customizing Moves 176 Translating Moves 179 Finding Analogous Moves 182 Exploring Example Moves 185 Key Takeaways 194 Part IV Metacognition 195 13 Thinking About Moves 197 Mapping Your Moves 198 Creating a Move Map 200 Key Takeaways 207 14 Being Metacognitive 209 Reflecting to Choose Your Strategy 211 Asking Metacognitive Questions 212 Key Takeaways 218 Part V Activating Innovation 219 15 Fueling Innovation 221 Harness Ambiguity 222 Embrace Failure 226 Key Takeaways 232 16 Take Small Steps 233 Increasing Innovation-ish-ness 234 Giving Yourself Permission 235 You Have What You Need to Start 238 Key Takeaways 240 Epilogue 243 Glossary 249 Endnotes 255 Some Sources of Moves and Inspiration 291 Index 297
Preface xi Acknowledgments xv Part I Becoming Innovation-ish 1 1 Innovation Hesitation 3 Holding Ourselves Back 4 Creativity Isn't Optional 8 Anybody Can Do It 9 Key Takeaways 12 2 Innovation-ish Dynamics 13 Focusing on People, Not Steps 15 Thinking Creatively Is Human Nature 17 Unlocking Your Innovative Brain 19 Innovating as a Team Sport 25 Key Takeaways 27 3 The Innovation-ish Compass 29 Choosing Roof-Shots Over Moon-Shots 30 Navigating with Innovation-ish 32 Starting Is Easier Than You Think 36 Key Takeaways 37 Part II Mindsets 39 4 Your Mindset Matters 41 Choosing Your Mindset 43 Exploring the Six Innovation-ish Mindsets 44 Key Takeaways 49 5 The Interactions Mindset 51 Going into the Real World 52 Collecting Different Types of Data 55 Preparing for Interactions 58 Interacting with People 60 Exploring Types of Interactions 62 Key Takeaways 64 6 The Insights Mindset 65 Seeing Insights 67 Developing a Synthesizing Mind 70 Using Different Types of Reasoning 75 Solving the Right Problem 79 Framing Problems 82 Key Takeaways 86 7 The Ideas Mindset 87 Generating Ideas 88 Embracing Wild Ideas 94 Applying Brainstorming Levers 98 Key Takeaways 105 8 The Iterations Mindset 107 Iterating to Learn 108 Testing Your Ideas Early 115 Managing Fidelity and Scale 118 Key Takeaways 122 9 The Inspirations Mindset 123 Inspiring Others 124 Making Stories Sticky 128 Understanding Your Audience 139 Key Takeaways 140 10 The Implications Mindset 141 Asking "Should We?" First 142 Then Asking "Can We?" 148 Key Takeaways 154 Part III Moves 155 11 Moves Are Actions 157 Understanding Move Characteristics 161 Getting Your Hands Dirty 166 Key Takeaways 169 12 Using Moves 171 Using Historical Moves 172 Customizing Moves 176 Translating Moves 179 Finding Analogous Moves 182 Exploring Example Moves 185 Key Takeaways 194 Part IV Metacognition 195 13 Thinking About Moves 197 Mapping Your Moves 198 Creating a Move Map 200 Key Takeaways 207 14 Being Metacognitive 209 Reflecting to Choose Your Strategy 211 Asking Metacognitive Questions 212 Key Takeaways 218 Part V Activating Innovation 219 15 Fueling Innovation 221 Harness Ambiguity 222 Embrace Failure 226 Key Takeaways 232 16 Take Small Steps 233 Increasing Innovation-ish-ness 234 Giving Yourself Permission 235 You Have What You Need to Start 238 Key Takeaways 240 Epilogue 243 Glossary 249 Endnotes 255 Some Sources of Moves and Inspiration 291 Index 297
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