Structured around the authorsâ unique Innovation Pentathlon framework, this textbook is the go-to resource for students determined to understand the complex field of innovation management in todayâ s ever-changing world.
Structured around the authorsâ unique Innovation Pentathlon framework, this textbook is the go-to resource for students determined to understand the complex field of innovation management in todayâ s ever-changing world.
Keith Goffin is Professor of Innovation and New Product Development at Cranfield School of Management, UK. Rick Mitchell is Visiting Professor of Innovation Management at Cranfield School of Management, UK, and RAE Visiting Professor of Innovation in the Engineering Department at Cambridge University, UK.
Inhaltsangabe
1. Understanding Innovation and Innovation Management 2. Innovation in Context 3. Service Innovation 4. Developing an Innovation Strategy 5. Generating Innovative Ideas 6. Selecting the Innovation Portfolio 7. Implementing Innovations 8. People, Culture and Organization 9. Innovation-Performance and Capability
