Ed Paulson

Inside Cisco

The Real Story of Sustained M&A Growth

• Gebundenes Buch

Produktbeschreibung

"Inside Cisco" ist ein bahnbrechendes Buch über die M&A-Strategien von Cisco. Autor Ed Paulson ist ein erfahrener Silicon Valley-Experte und verfügt über beispiellosen Zugang zu Ciscos Spitzenstrategen. Hier beleuchtet er die Fusions- und Akquisitionsstrategien näher, auf die sich Ciscos phänomenaler Aufstieg in den letzten 10 Jahren gründet. Er erläutert, wie Cisco Akquisitionen gezielt genutzt hat, um der Konkurrenz immer eine Nasenlänge voraus zu sein. Darüber hinaus analysiert er Ciscos einzigartige Methode, neue Unternehmen nahtlos, positiv und gewinnbringend in das peramanent expandierende Unternehmen zu integrieren. "Inside Cisco" ist die erste Insider-Analyse zu Ciscos außerordentlich erfolgreichen M&A-Strategien. Außerdem enthält der Band eine Reihe sehr ausführlicher Interviews mit Ciscos Top-Managern. urnalisten und Geldgebern im Silicon Valley.

Produktdetails

• Verlag: Wiley & Sons
• Englisch
• Gewicht: 560g
• ISBN-13: 9780471414254
• ISBN-10: 0471414255
• Artikelnr.: 10073230

Autorenporträt

ED PAULSON is the President of Technology and Communications, Inc. He is a ten-year Silicon Valley start-up veteran who previously worked with several executives instrumental to Cisco Systems's incredible success story. He is the author of over ten business and technology books, his most recent being The Technology MA Guidebook (Wiley). Currently a Visiting Professor of Business at DePaul University in Naperville, Illinois, his professional background spans over twenty years as a business manager, engineer, and entrepreneur in both Silicon Valley and Austin, Texas. He can be reached at www.edpaulson.com.

Rezensionen

"Once the gold-plated standard for how to succeed on the Internet, Cisco systems has since lost some of its luster. But even though the company's stock price has dropped, Paulson (The Technology M&A Guidebook) makes a convincing case for still using Cisco as a model for how other companies can manage their M&A (merger and acquisition) growth. For one, Cisco buys companies not just when it is trying to expand or protect itself against potential customers, but rather 'as an integral part of its system,' thus looking ahead for future growth. Indeed, Cisco's acquisition have been prolific, and the author explains who the company targets for acquisitions and why. Unlike many acquirers, Cisco tries to retain most of the personnel during an acquisition, and Paulson shows how that makes good sense. According to Cisco CEO John Chambers, 'If you pay $500,00 to $2 million per person--and you lose 30 to 40 percent of those people in the first two years, you've made a terrible decision.' Paulson shows most of Cisco's major acquisitions and the buying price per employee, which appropriate for a book on M&A's, of course, but he is too meandering to offer specific, helpful information. Those interested in refining their company's M&A strategies won't find too much here to help them; Paulson makes a great case why Cisco is good at what it does, but aphorisms like '[Cisco] listens closely to its customers' are less than effective. Such lines suggest that the book is targeted more at a general business audience, but how many of those readers actually need advice on how to buy companies?" (Publishers Weekly September 10, 2001)