John Horn

Inside the Competitor's Mindset

How to Predict Their Next Move and Position Yourself for Success

• Gebundenes Buch

Produktbeschreibung

"Practical guidance for business leaders to learn what their competitors will do and why, so organizations are better prepared to meet competitive challenges"--

Produktdetails

• Verlag: MIT Press Ltd
• Seitenzahl: 272
• Erscheinungstermin: 11. April 2023
• Englisch
• Abmessung: 233mm x 163mm x 30mm
• Gewicht: 508g
• ISBN-13: 9780262047883
• ISBN-10: 0262047888
• Artikelnr.: 65337463

Autorenporträt

John Horn

Inhaltsangabe

Series Foreword ix
Preface xi
I Through the Looking Glass 1
Introduction: Companies Do the Darndest Things 3
II Your Irrational Competitor 25
1 How Can You Get Inside Your Competitor's Head? 27
2 Thinking about All Kinds of Competitors 49
3 How Will They React? 63
4 Are They Getting Ready to Pounce on Us? 89
III Pull Back the Curtain 111
5 Lessons from Other Professionals 113
6 How Can I Put These Concepts into Practice? 149
7 Integrate Competitive Insight into the Organization 195
IV Conclusion 219
8 You Can Understand Your Competitor 221
Acknowledgments 227
Notes 231
Index 237