Insights on Consumer Psychology in the Digital Landscape
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In recent years, the digital landscape has dramatically transformed the way consumers interact with products, services, and brands. As technology continues to evolve, so too do the behaviors, motivations, and perceptions of consumers in the digital realm. The advent of e-commerce, social media platforms, and mobile technologies has led to new ways of communicating, shopping, and engaging with brands, presenting both challenges and opportunities for marketers and researchers alike. Understanding the psychological factors that drive consumer decisions online is crucial for businesses looking to…mehr

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Produktbeschreibung
In recent years, the digital landscape has dramatically transformed the way consumers interact with products, services, and brands. As technology continues to evolve, so too do the behaviors, motivations, and perceptions of consumers in the digital realm. The advent of e-commerce, social media platforms, and mobile technologies has led to new ways of communicating, shopping, and engaging with brands, presenting both challenges and opportunities for marketers and researchers alike. Understanding the psychological factors that drive consumer decisions online is crucial for businesses looking to thrive in this dynamic environment. Insights on Consumer Psychology in the Digital Landscape provides a comprehensive exploration of consumer psychology in the digital age. By delving into both theoretical and practical aspects, it seeks to uncover the hidden psychological processes that influence consumers online behaviors. Covering topics such as buying behavior, digital trust, and sustainable consumption, this book is an excellent resource for psychologists, marketers, business practitioners, researchers, academicians, and more.