Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable products and services.
Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable products and services.
Chapter 00: Introduction; Chapter 01: Conscious Resource Limits and Mental Shortcuts; Chapter 02: Reward Anticipation and Approach Motivation; Chapter 03: Habits and their Triggers Along the Path to Purchase; Chapter 04: Making it Easier to Change Habitual Behaviors; Chapter 05: The Role of Policy in Incentivizing Consumption Changes; Chapter 06: Reprogramming the "Behavioral Immune System"; Chapter 07: Using Social Norms to Accelerate and Sustain Behavior Change; Chapter 08: Overcoming Resistance to Behavior Change; Chapter 09: Conclusion
Chapter 00: Introduction; Chapter 01: Conscious Resource Limits and Mental Shortcuts; Chapter 02: Reward Anticipation and Approach Motivation; Chapter 03: Habits and their Triggers Along the Path to Purchase; Chapter 04: Making it Easier to Change Habitual Behaviors; Chapter 05: The Role of Policy in Incentivizing Consumption Changes; Chapter 06: Reprogramming the "Behavioral Immune System"; Chapter 07: Using Social Norms to Accelerate and Sustain Behavior Change; Chapter 08: Overcoming Resistance to Behavior Change; Chapter 09: Conclusion
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