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This textbook is the first behavioral finance textbook aimed at an undergraduate audience and introduces the main concepts behind this burgeoning field and its potential to explain current real life situations arising in financial markets worldwide. It is therefore of particular relevance when read in the light of the credit crunch, the travails besetting large financial institutions, the lessening of consumer confidence and the sub-prime mortgage crisis.

Produktbeschreibung
This textbook is the first behavioral finance textbook aimed at an undergraduate audience and introduces the main concepts behind this burgeoning field and its potential to explain current real life situations arising in financial markets worldwide. It is therefore of particular relevance when read in the light of the credit crunch, the travails besetting large financial institutions, the lessening of consumer confidence and the sub-prime mortgage crisis.
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