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This textbook is the first behavioral finance textbook aimed at an undergraduate audience and introduces the main concepts behind this burgeoning field and its potential to explain current real life situations arising in financial markets worldwide. It is therefore of particular relevance when read in the light of the credit crunch, the travails besetting large financial institutions, the lessening of consumer confidence and the sub-prime mortgage crisis.

Produktbeschreibung
This textbook is the first behavioral finance textbook aimed at an undergraduate audience and introduces the main concepts behind this burgeoning field and its potential to explain current real life situations arising in financial markets worldwide. It is therefore of particular relevance when read in the light of the credit crunch, the travails besetting large financial institutions, the lessening of consumer confidence and the sub-prime mortgage crisis.
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Autorenporträt
Erick Rengifo is the Founder Director of the Center for International Policy Studies (CIPS) and Assistant Professor in the Economics Department at Fordham University, the Bronx, New York. Emanuela Trifan is Professor of Econometrics at the Johann Wolfgang Goethe Universität, Frankfurt-am-Main, Germany.