Build the strategic and tactical understanding necessary to help you inform, engage and support your internal community through a crisis and advocate for the organization.
Build the strategic and tactical understanding necessary to help you inform, engage and support your internal community through a crisis and advocate for the organization.
Alison Arnot is an award-winning business owner, trainer, consultant and speaker with over 25 years' front-line experience in PR, internal communication and crisis communication. For the past 12 years she has trained others in these disciplines for the Chartered Institute of Public Relations (CIPR) and for clients through her business Catalyst Communications.
Inhaltsangabe
Chapter 00: Preface Chapter 01: Understand Crisis Chapter 02: Recognise the Role of Internal Crisis Communication Chapter 03: Anticipate and Plan for Different Types of Crises Chapter 04: Understand Your Internal Community Chapter 05: Define your Strategy and Agree Approach Chapter 06: Craft your Content Chapter 07: Select the Right Channels Chapter 08: Work with your Leaders Chapter 09: Support your Line Managers Chapter 10: Listen to your People Chapter 11: Take Care of Yourself Chapter 12: Evaluate Efforts and Learn for Next Time
Chapter 00: Preface Chapter 01: Understand Crisis Chapter 02: Recognise the Role of Internal Crisis Communication Chapter 03: Anticipate and Plan for Different Types of Crises Chapter 04: Understand Your Internal Community Chapter 05: Define your Strategy and Agree Approach Chapter 06: Craft your Content Chapter 07: Select the Right Channels Chapter 08: Work with your Leaders Chapter 09: Support your Line Managers Chapter 10: Listen to your People Chapter 11: Take Care of Yourself Chapter 12: Evaluate Efforts and Learn for Next Time
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