Develop an in-depth understanding of the shifting complexities of global business environment International Business, 9th Edition, by Collinson, Narula, Qamar and Rugman is the ideal text to help you understand the complexities of the rapidly changing world of international businesses through practical, theory and analytical frameworks.
Develop an in-depth understanding of the shifting complexities of global business environment International Business, 9th Edition, by Collinson, Narula, Qamar and Rugman is the ideal text to help you understand the complexities of the rapidly changing world of international businesses through practical, theory and analytical frameworks.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Simon Collinson is a Chaired Professor at Zhejiang University, China. Prior to this he was the Founding Director of the City-Region Economic Development Institute (City-REDI and WMREDI) and Professor of International Business and Innovation at the University of Birmingham, UK. Rajneesh Narula is the John H. Dunning Chair of International Business Regulation at the Henley Business School, University of Reading, UK. Amir Qamar is a Lecturer (Assistant Professor) in Strategic Management at Birmingham Business School, University of Birmingham, UK. Alan M. Rugman was the founding author of this textbook and Professor of International Business at the Henley Business School, University of Reading, UK. This book serves as a reminder of his contribution to the IB field.
Inhaltsangabe
* List of Figures and Tables * Preface * About the Authors * Guide to the Case Studies * Publisher's Acknowledgements * Frameworks for this Book: Our Approach to the Study of International Business Part 1 The World of International Business 1. An Introduction to International Business 2. General Frameworks in International Business 3. Multinational Enterprises, Innovation and Competitiveness Part 2 The Environment of International Business 1. International Politics 2. International Culture 3. International Trade 4. Managing International Finance Part 3 International Business Strategies 5. Multinational Strategy 6. Organising Strategy 7. Corporate Strategy and National Competitiveness Part 4 Functional Area Strategies 8. Production Strategy 9. Marketing Strategy 10. Socially Responsible Business Strategy 11. Political Risk and Negotiation Strategy Part 5 Regional Strategies 12. European Union 13. North America 14. Emerging Economies 15. China Glossary Index
* List of Figures and Tables * Preface * About the Authors * Guide to the Case Studies * Publisher's Acknowledgements * Frameworks for this Book: Our Approach to the Study of International Business Part 1 The World of International Business 1. An Introduction to International Business 2. General Frameworks in International Business 3. Multinational Enterprises, Innovation and Competitiveness Part 2 The Environment of International Business 1. International Politics 2. International Culture 3. International Trade 4. Managing International Finance Part 3 International Business Strategies 5. Multinational Strategy 6. Organising Strategy 7. Corporate Strategy and National Competitiveness Part 4 Functional Area Strategies 8. Production Strategy 9. Marketing Strategy 10. Socially Responsible Business Strategy 11. Political Risk and Negotiation Strategy Part 5 Regional Strategies 12. European Union 13. North America 14. Emerging Economies 15. China Glossary Index
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