First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Contents: Preface. H.M. Culbertson Introduction. Part I: A Theoretical Base.R.I. Wakefield Interdisciplinary Theoretical Foundations for International Public Relations. D. Vercic L.A. Grunig J.E. Grunig Global and Specific Principles of Public Relations: Evidence From Slovenia. L.J. Wilson Strategic Cooperative Communities: A Synthesis of Strategic Issue Management and Relationship-Building Approaches in Public Relations. D. Kruckeberg Transnational Corporate Ethical Responsibilities. J.K. Van Leuven C.B. Pratt Public Relations' Role: Realities in Asia and in Africa South of the Sahara. D. Newsom Gender Issues in Public Relations Practice. Part II: Public Relations in Specific Countries and Regions.N. Chen Public Relations in China: The Introduction and Development of an Occupational Field. D. Ekachai R. Komolsevin Public Relations in Thailand: Its Functions and Practitioners' Roles. K. Sriramesh Power Distance and Public Relations: An Ethnographic Study of Southern Indian Organizations. J.F. Jamias M.J. Navarro R.R. Tuazon Public Relations in the Philippines. J.K. Van Leuven Public Relations in South East Asia From Nation-Building Campaigns to Regional Interdependence. A. Cooper-Chen M. Kaneshige Public Relations Practice in Japan: Beginning Again for the First Time. A. Alanazi Public Relations in the Middle East: The Case of Saudi Arabia. H. González D. Akel Elections and Earth Matters: Public Relations in Costa Rica. M.L. Sharpe R.P. Simoes Public Relations Performance in South and Central America. A. Kanso Standardization Versus Localization: Public Relations Implications of Advertising Practices in Finland. M.S. Mortensen Public Relations: An Alternative to Reality? J. VanSlyke Turk Romania: From Publicitate Past to Public Relations Future. G. Bentele G-M. Peter Public Relations in the German Democratic Republic and the New Federal States. V. Hazleton D. Kruckeberg European Public Relations Practice: An Evolving Paradigm. Part III: International Public Relations Education in the United States.C.B. Pratt C.W. Ogbondah International Public Relations Education: U.S. Issues and Perspectives. H.M. Culbertson N. Chen Public Relations Education in the United States: Can It Broaden International Students' Horizons?
Contents: Preface. H.M. Culbertson Introduction. Part I: A Theoretical Base.R.I. Wakefield Interdisciplinary Theoretical Foundations for International Public Relations. D. Vercic L.A. Grunig J.E. Grunig Global and Specific Principles of Public Relations: Evidence From Slovenia. L.J. Wilson Strategic Cooperative Communities: A Synthesis of Strategic Issue Management and Relationship-Building Approaches in Public Relations. D. Kruckeberg Transnational Corporate Ethical Responsibilities. J.K. Van Leuven C.B. Pratt Public Relations' Role: Realities in Asia and in Africa South of the Sahara. D. Newsom Gender Issues in Public Relations Practice. Part II: Public Relations in Specific Countries and Regions.N. Chen Public Relations in China: The Introduction and Development of an Occupational Field. D. Ekachai R. Komolsevin Public Relations in Thailand: Its Functions and Practitioners' Roles. K. Sriramesh Power Distance and Public Relations: An Ethnographic Study of Southern Indian Organizations. J.F. Jamias M.J. Navarro R.R. Tuazon Public Relations in the Philippines. J.K. Van Leuven Public Relations in South East Asia From Nation-Building Campaigns to Regional Interdependence. A. Cooper-Chen M. Kaneshige Public Relations Practice in Japan: Beginning Again for the First Time. A. Alanazi Public Relations in the Middle East: The Case of Saudi Arabia. H. González D. Akel Elections and Earth Matters: Public Relations in Costa Rica. M.L. Sharpe R.P. Simoes Public Relations Performance in South and Central America. A. Kanso Standardization Versus Localization: Public Relations Implications of Advertising Practices in Finland. M.S. Mortensen Public Relations: An Alternative to Reality? J. VanSlyke Turk Romania: From Publicitate Past to Public Relations Future. G. Bentele G-M. Peter Public Relations in the German Democratic Republic and the New Federal States. V. Hazleton D. Kruckeberg European Public Relations Practice: An Evolving Paradigm. Part III: International Public Relations Education in the United States.C.B. Pratt C.W. Ogbondah International Public Relations Education: U.S. Issues and Perspectives. H.M. Culbertson N. Chen Public Relations Education in the United States: Can It Broaden International Students' Horizons?
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