Into the Red - Guseva, Alya
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Into the Red explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. Using an intricate framework, Guseva chronicles both the creation of a credit card market and the making of a mass consumer. These processes are placed in the context of the ongoing restructuring in postcommunist Russia and the expansion of Western markets and ideologies through the rest of the world.

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Produktbeschreibung
Into the Red explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. Using an intricate framework, Guseva chronicles both the creation of a credit card market and the making of a mass consumer. These processes are placed in the context of the ongoing restructuring in postcommunist Russia and the expansion of Western markets and ideologies through the rest of the world.
Autorenporträt
Alya Guseva is Assistant Professor of Sociology at Boston University. Her work explores the role of networks, institutions, and culture in the development of mass financial markets in the postcommunist world.